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Local opinion leaders: effects on professional practice and health care outcomes (Cochrane Review)
O'Brien MA, Oxman AD, Haynes RB, Davis DA, Freemantle N, Harvey EL

ABSTRACT

Background: Both the theory of diffusion of innovations and the social influences model of behaviour change suggest that using local opinion leaders to transmit norms and model appropriate behaviour may improve health professional practice.

Full article: The full article is available on Wiley InterScience at http://www.thecochranelibrary.com
Resources: WHO Reproductive Health Library, La Biblioteca Cochrane Plus, Renal Health Library, Malaria in Pregnancy Library
PubMed: Find related PubMed articles here [O'BrienMA] [OxmanAD] [HaynesRB] [DavisDA] [FreemantleN] [HarveyEL] 
Google Scholar: Find related Google Scholar articles here [O'BrienMA] [OxmanAD] [HaynesRB] [DavisDA] [FreemantleN] [HarveyEL]